Ubetia

About Ubetia

Ubetia is a French brand specialising in ube powder, a purple yam originally from the Philippines. Founded by two young entrepreneurs, Léa and Adrian, it was built around a simple idea: making a still little-known ingredient available in France, with its naturally vibrant colour and its delicately sweet taste. The brand offers a range of powders packaged in pouches, designed as much for morning drinks as for baking.

Ubetia is aimed at anyone looking for an original alternative to coffee or cocoa, without giving up on flavour. Every product is designed to slot easily into a daily routine, whether you are into colourful lattes or creative cooking.

Origins and vision

Léa and Adrian discovered ube before launching Ubetia, and their attachment to the ingredient comes through in the brand’s approach. Based in France, the brand sources its purple yam directly from the Philippines, the ingredient’s historic country of origin.

Ubetia’s vision rests on three pillars:

• Offering a 100% natural ube powder, with no unnecessary additives
• Working on the visual and taste quality of every product
• Delivering a well-thought-out customer experience, from order to delivery

The brand operates as a micro-business, under the VAT-exempt scheme (article 293 B of the French tax code), with a dedicated online shop at ubetia.fr.

Ranges and specialities

The Ubetia range revolves around three flavour variations: natural, vanilla and strawberry. Each powder is made from Philippine purple yam and stands out for its intense natural colour, its sweet notes and how easily it blends into recipes.

The available formats cover different needs:

• Individual 50 g, 100 g and 250 g pouches for regular use
• 1 kg format for heavy use
• Discovery Kits (in White, Black and Bright Green editions) combining powders and accessories
• Discovery Trio bringing together 3 x 50 g in natural, vanilla and strawberry flavours

Ubetia ube powder stands out for its culinary versatility: it works just as well in hot drinks such as lattes as in sweet recipes like pancakes, creams, cakes or smoothies.

Ubetia products

Natural ube powders

Ubetia Poudre d’Ube Premium des Philippines, 50 g pouch and other sizes

100% natural ube powder, made from Philippine purple yam and packaged in a resealable pouch. It has a mild flavour with hazelnut and vanilla notes, plus a natural purple colouring power. Available in 50 g (12.90 €), 100 g (19.90 €), 250 g (44.90 €) and 1 kg (159.00 €). It is used in lattes, desserts, smoothies and baking. An e-book with more than 20 recipes comes free with every order.

Flavoured ube powders

Ubetia Poudre d’Ube Saveur Vanille Premium des Philippines

Ube powder lifted by a vanilla note, available in pouches of 50 g (12.90 €), 100 g (19.90 €), 250 g (44.90 €) and 1 kg (159.00 €, currently out of stock). It offers a rounder, more comforting flavour, ideal for morning lattes or baking that calls for a sweet, fragrant profile.

Ubetia Poudre d’Ube Saveur Fraise Premium des Philippines

Strawberry-flavoured ube powder, available in 50 g, 100 g (19.90 €) and 250 g (44.90 €). It brings a distinctive fruity touch, particularly well suited to smoothies, yoghurts or frozen desserts. Its natural purple colour and its fruity, original profile make it a popular choice for varying your recipes.

Discovery Kits

Kits Découverte Ube (all flavours and colours)

The Ubetia Discovery Kits combine an ube powder with accessories, offered in three colour editions (Glossy White, Glossy Black, Glossy Green) and three flavours (natural, vanilla, strawberry). Base price: 51.98 € for the Discovery Kit. Gourmand versions (150 g of ube) at 64.70 € and Maxi versions (250 g) at 78.00 € are also available. These kits include the free e-book and make an ideal starting point for exploring the world of ube.

Quality and certifications

Ubetia ube powder is presented as 100% natural, free from artificial colourings and made from Philippine purple yam. The products contain anthocyanins, natural pigments recognised for their antioxidant role.

Based on the information available on the site, the quality points highlighted are as follows:

• Natural ingredients only, with no declared additives
• Purple colour of plant origin, not artificial
• Rich in complex carbohydrates, a source of fibre with a low to moderate glycaemic index
• Resealable pouches to preserve the aromas

No certified label (organic, vegan, gluten-free) is explicitly mentioned on the official site at this stage. This point is listed in the verification questions below.

How to use Ubetia products

Ubetia ube powder is designed to fit easily into everyday recipes, with no complicated preparation. It is simple to measure out, generally one to two teaspoons depending on the recipe.

A few typical uses:

• As a hot or iced latte: mixed into plant-based or dairy milk for a colourful, mild drink
• In baking: added to cakes, pancakes, creams or muffins
• In smoothies or bowls: to add colour and flavour to fresh preparations
• In porridge or milk-based desserts: to enrich and colour without changing the texture

The powder dissolves without lumps according to customer feedback, which makes it easy to use both hot and cold. The e-book included with every order offers more than 20 recipes to guide new users.

In summary

Ubetia offers a range of Philippine ube powders, 100% natural, available in several flavours and formats to suit every culinary use. To browse all the products and find the right powder for your recipes, explore the full range at ubetia.fr.