Seven Taste review: the best ube powder in France?
Seven Taste is a young brand from Nice working with a single ingredient: ube, the purple yam from the Philippines. Its bet is to offer a powder fine enough to be drunk, in a French market that mostly sells purple flour.
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My Seven Taste review in brief
I started out sceptical. A recent brand, a single ingredient, very neat packaging: every ingredient of a pretty marketing product. After ordering L'Essentiel and using it every morning, my view changed. The solubility really is different from everything I had tested until now. No lumps, no purple deposit at the bottom of the glass, even in cold water. On that point the promise is kept. The taste surprised me in another way.
It is like nothing familiar: soft vanilla, a hint of toasted hazelnut, almost white chocolate. It is indulgent without being sickly, and with no added sugar. Where I am more reserved is on the price and the youth of the catalogue. Four powders, two accessories, that is short. And 19,90 € for 80 g puts Seven Taste above classic ube powders. The gap is justified, but not for every use.
In this full review I take a hard look at the composition, the processes, the prices and the customer reviews of Seven Taste, product by product.
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My experience with Seven Taste: the test
I ordered L'Essentiel - Poudre de Ube Signature to make up my own mind. Parcel received in three days, plain cardboard box, resealable pouch inside. The powder is a deep purple, very fine, almost impalpable to the touch.
The site quotes 24 to 48 hours to prepare the order and 2 to 5 working days for delivery, free from 30 € of purchase. In my case the timing held, with a tracking number sent as soon as the parcel shipped.
First reflex: check the ingredient list. A single line, 100 % ube. That is rare in this market, where coloured powders often hide a maltodextrin carrier or an added flavouring.
🔎 The verdict on taste & texture
I first tested it in a shaker with cold water. Two grams, fifteen centilitres, ten seconds. No lumps, no particles in suspension and above all no deposit at the bottom of the glass after five minutes.
On this point the gap with classic ube powders is obvious. The ones I had tried before stayed floury, with that raw starch taste in the background. Here, the texture is completely smooth.
Then the taste. Vanilla sweetness on the attack, a toasted hazelnut note behind it and a finish that recalls white chocolate. All of it with no added sugar, which is surprising at first.
As a latte with almond milk it works well. Served hot, the roundness comes through more. As a mocktail with sparkling water, the fruity side takes over. The powder handles both uses well.
👉 Effectiveness and how it feels
Let us stay careful here: ube is a food, not a supplement dosed in active compounds. Seven Taste is not selling a course, it is selling a drink. So I did not try to measure a physiological effect.
What I observed over three weeks is more down to earth. With no caffeine, this latte replaced my second coffee of the morning without the slump that usually follows.
That is where I see the real value: a warm ritual with no stimulant, easy to keep up over time. For anyone cutting down on caffeine the alternative works, provided you like gentle sweetness.
Who is Seven Taste?
Seven Taste is a French company (SAS) registered at 13 rue Massena in Nice. It is driven by two cofounders, Charlotte and Adrien, with Charlotte Roux as publishing director.
The story starts in New York in 2021, in front of an ube dessert tasted by chance. Back in Paris in 2024, the founder finds no equivalent in France. The project is born in 2025.
Then come weeks of sourcing in the Philippines, around Manila. The brand says it tested more than fifty powders before keeping two, from one Filipino supplier and one Chinese supplier. The deciding criterion was the process.
The stated mission is simple: make wellbeing desirable rather than a chore. The idea is that you only stick to a ritual if it brings pleasure. Ube is presented as the first product, not the last.
📌 The key commitments
- Manufacturing at GMP certified partners, with batch traceability
- Formulation and blending carried out in France
- Products tested in the laboratory, free from pesticides and GMOs
- No added sugars, no sweeteners and no polyols
- No artificial colourings, flavourings or additives
- Gluten free, caffeine free, vegan formulation
These commitments are self declared. No certificate is published online, no analysis report can be downloaded. The brand mentions organic or GMO free depending on what sourcing allows, which stays deliberately broad.
L'Essentiel vs a classic ube powder
The real difference is not the ingredient, it is the way it is dried. Here is what separates a spray-dried powder from a traditionally milled ube powder.
| Criterion | L'Essentiel Seven Taste | Classic ube powder |
|---|---|---|
| Process | ✅ Spray-drying, drying by atomisation | ❌ Drying then milling |
| Texture | ✅ As fine as icing sugar | ❌ Floury, grainy |
| Cold solubility | ✅ Instant, no lumps | ❌ Deposit at the bottom of the glass |
| Composition | ✅ 100 % ube, no carrier | ❌ Often cut with maltodextrin |
| Fresh material used | ✅ Up to 20 kg for 1 kg of powder | ❌ 4 to 5 kg for 1 kg of powder |
| Price | ❌ 19,90 € for 80 g | ✅ Clearly cheaper |
A look at the range
- L'Essentiel, signature ube powder, 80 g at 19,90 € : the all rounder, 100 % ube, from latte to baking
- Superglow, ube and açaí, 80 g at 19,90 € : 60 % ube and 40 % açaí, designed for cold drinks and mocktails
- L'Iconique, ceremonial ube powder, 80 g at 32,90 € : declared Philippine origin, 1,6 kg of fresh root per tin, to be prepared hot
- L'Artisan, culinary ube powder, 150 g at 29,90 € : the kitchen format, sweeter, dedicated to baking
- Le Fouet a Ube, 12,90 € : natural bamboo whisk, to emulsify without lumps
- La Cuillere a Ube, 4,90 € : stainless steel, doses 2,5 ml, exactly one drink
Three gift sets round out the offer: Le Duo Signature at 40,23 €, Le Rituel at 45,63 € and L'Integrale at 108,36 €. Each applies a 10 % discount compared with buying separately.
Close up on the composition: how good is L'Essentiel really?
On paper it is disarmingly simple: a single ingredient, 100 % ube, in other words Dioscorea alata. No maltodextrin, no anti caking agent, no flavouring. Declared origin: outside the European Union.
For context, the raw material is a tuber, not a leaf or an adaptogenic root. Ube mainly provides complex carbohydrates, fibre and the anthocyanin pigments behind its colour.
The nutrition table backs up the pitch. Per 100 g: 350 kcal, 80,5 g of carbohydrates of which only 2,2 g of sugars, 6,5 g of fibre and 4,5 g of protein. The sugars are naturally present, none are added.
On a 2 to 4 g serving the calorie contribution is negligible, around 10 kcal. So this really is a flavour ingredient, not a dosed active. Talking about fairy dusting would make no sense here.
The point to watch is elsewhere. Two powders out of four only say outside the EU, without naming the country. L'Artisan contains 13 % maltodextrin, which makes sense for cooking but deserves to be known.
Technical analysis and expert verdict
Perceived quality matches the price asked. The spray-drying process is real and you can verify it in the texture. GMP manufacturing and blending in France are signals of seriousness, even without a public certificate.
Proof is still missing, though. No organic certification, no published heavy metal analysis, no Yuka entry. On a tuber grown outside the EU, those are exactly the documents I would like to see.
That leaves the question of the real cost per drink:
- L'Essentiel: 19,90 € for around 30 drinks, so 0,66 € a cup
- Superglow: 19,90 € for around 20 drinks, so 1,00 € a cup
- L'Iconique: 32,90 € for around 20 drinks, so 1,65 € a cup
- With the LMC discount code, the L'Essentiel cup drops to 0,60 €
Compared with ceremonial matcha, often above 1 € a cup, the positioning holds up. Compared with home filter coffee it is obviously more expensive. Seven Taste's real competitor is matcha, not coffee.
👉 Our advice: start with L'Essentiel, one to two spoons a day, with no notion of a course. Mix the powder into a little water before adding the milk, that is where the texture is decided.
Seven Taste's star product
L'Essentiel - Poudre de Ube Signature
This is the one to start with. The purest composition in the range, 100 % ube, it dissolves in cold and hot liquid alike and covers every use: latte, smoothie, mocktail, baking. At 19,90 € for 80 g, it is also the best value for money in the catalogue.
🏆 My final verdict: should you buy from Seven Taste?
The finding is simple: the product delivers on its main promise. The fineness of the powder and the cold solubility are not storytelling, you can check them from the first glass. The single ingredient composition is a real strength in this market.
In this segment many coloured powders hide a maltodextrin carrier or an added flavouring. Here the list fits on one line for L'Essentiel and L'Iconique. That is the kind of detail that separates two brands sold at the same price.
On price, 0,66 € a cup for L'Essentiel stays reasonable given the process used. You are paying for the spray-drying, not the packaging. With the partner discount code the cup drops to around 0,60 €, which places the brand below ceremonial matcha.
The useful comparison is not filter coffee, inevitably cheaper, but high end matcha. At an equivalent fineness of grind, Seven Taste sits at the lower end of the range. Value for money is therefore rather favourable, provided you drink it regularly.
What is still missing is public proof. No organic certification, no downloadable analysis certificate, no detailed origin across the whole range. On a tuber grown outside the European Union, those documents would make a real difference to trust.
So my verdict is yes, but with a caveat. Yes if you are looking for an indulgent caffeine free ritual and texture matters to you. No if you expect a food supplement dosed in active compounds, which these powders are not.
One last marker: the brand is young and the catalogue fits into four powders. If you are looking for an established house with dozens of references, this is not it yet. If you are looking for a well handled ingredient, it is a good pick.
The right entry point is still L'Essentiel, the most versatile and the cheapest per cup. If you get on with it, L'Iconique offers a more intense experience and L'Artisan opens the door to home baking.
To try it without spending too much, the best move is to start with a single format: you can discover the Seven Taste range on the official site with the discount code LMC, which applies 10 % off across the whole shop. Delivery is free from 30 € of purchase in mainland France and Corsica.
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