Julie

Ubetia is a French brand specializing in ube powder, a purple yam native to the Philippines. It positions itself as a natural, indulgent, caffeine-free alternative to coffee, with a naturally purple color and a soft taste that's instantly appealing.

Isis Superfood is the Paris-based brand that wants to make women's supplements genuinely desirable. Gummies to chew, powders to sip, and one ambition: to support every phase of a woman's life. I tested the POWERFUL MATCHA and took the MILK BOOST apart, here is my verdict.

Nemi is a young French brand with a clear ambition: talking about women's intimate health without any taboo. Its answer comes as tasty gummies, built around a probiotic and refreshingly frank messaging.

Nawelle created MysecreTea after a PCOS diagnosis, going back to her grandmother's herbal blends. The French brand now sells seven organic loose-leaf herbal tea courses, organised by need rather than by plant.

Seven Taste is a young brand from Nice working with a single ingredient: ube, the purple yam from the Philippines. Its bet is to offer a powder fine enough to be drunk, in a French market that mostly sells purple flour.