AG1 - Athletic Greens

What Is AG1?

AG1, formerly Athletic Greens, is the brand that created the daily all-in-one category back in 2010. After 15 years of iterations, the current Next Gen formula launched in January 2025, refined with input from a large scientific team and promoted by names like Lewis Hamilton and Andrew Huberman.

AG1 is a greens powder built as foundational nutrition: one 13 g scoop a day replaces a multivitamin, probiotics, superfoods and adaptogens in a single drink. Each 30-serving pouch covers a month, and the first subscription order arrives with a Welcome Kit worth $43: storage canister, scoop, shaker and 3 travel packs.

The US version carries the NSF Certified for Sport® certification, the reference standard for independent testing, and the product is even HSA/FSA eligible, a sign of how mainstream AG1 has become in American wellness routines.

AG1 Ingredients and Composition

One serving delivers 40 kcal, 2 g of fiber, less than 1 g of sugar and 7.5 g of superfoods and prebiotics, on top of the vitamin and mineral base. The formula counts more than 75 ingredients, organized around a few pillars:

• Vitamins A, C, E and the full B complex, plus key minerals (zinc, magnesium, selenium)
• Superfoods: spirulina, beetroot, blueberry, cocoa, ginger, grape seed
• Adaptogens and mushrooms: ashwagandha, eleuthero, reishi, shiitake
• Enzymes and actives: bromelain, CoQ10, alpha-lipoic acid
• Probiotics: 10 billion CFU from 5 documented strains, including Lactobacillus rhamnosus GG

The drink is sweetened with stevia and natural pineapple and vanilla essences, with no added sugar. One caveat: individual ingredient dosages are not published.

Ingredient Sourcing and Quality

AG1 is manufactured in TGA-registered, NSF GMP-certified facilities, with every batch tested for heavy metals, pesticides and microbiological safety. The US product is NSF Certified for Sport®, which screens for banned substances and verifies label accuracy, and certificates of analysis are issued by ISO-certified labs.

How to Take AG1

The official ritual: one 13 g scoop in a large glass of cold water, first thing in the morning on an empty stomach. Ice cubes or a squeeze of lemon are fine, and the brand recommends never exceeding one serving per day.

AG1 is not recommended for people under 18 or for women who are pregnant or breastfeeding. If you take blood thinners or other zinc-containing supplements, check with your doctor first.

AG1 Price and Where to Buy

The monthly subscription costs $79 for 30 servings ($2.64 per serving) with free shipping, the 3-month plan drops to $207 ($2.30 per serving), and a one-time pouch runs $99 plus $9 shipping. All plans carry a 90-day money-back guarantee. Beyond the official website, AG1 is now sold at Amazon, Costco (40-stick packs), The Vitamin Shoppe and Target. Three flavors are available: Original, Citrus and Berry.

My Verdict on AG1

AG1 remains the benchmark that defined the category, and the Next Gen version is its best iteration: NSF certified, widely available in retail, backed by a genuine 90-day guarantee and a 4.3/5 Trustpilot rating across roughly 2,600 reviews. I recommend it to anyone who wants the safest, most established pick. Its limits are known: individual dosages stay hidden behind blends, the one-time price is steep, and the taste still divides users.