Araw Ube

About Araw Ube

Araw Ube is a French brand dedicated to premium ube powder, the purple yam from the Philippines known for its naturally rich color and smooth, comforting taste. Founded by Emilie and Yassine after discovering ube during their travels, the brand focuses on traceability, taste quality and transparent sourcing.

What makes Araw stand out is the flavor. Instead of a bland or earthy powder, Araw delivers soft notes of vanilla and hazelnut, a deep purple color and a pleasant aroma from the moment the pack is opened.

The brand is built around direct sourcing in the Philippines, French preparation and published laboratory analyses. Its approach is clear: make ube easy to use at home while keeping a premium, transparent and responsible standard.

Origin and vision

Araw means “sun” in Tagalog. The brand chose to work directly with identified Philippine partner farms rather than relying on anonymous intermediaries. The goal is to offer a clean, traceable powder that respects both the raw ingredient and the people behind it.

• Traceable sourcing from selected farms in the Philippines
• Preparation and packing in France
• Published laboratory analyses for transparency
• 1% of revenue donated to the Virlanie Foundation, which supports street children in the Philippines

Products and specialties

Araw keeps its range focused around two main recipes: La Nature, centered on the authentic taste of ube, and La Blend, a smoother version with coconut and Bourbon vanilla. The powders can be used for hot ube latte, iced drinks, smoothies or desserts.

This focused range makes the brand especially easy to understand for anyone looking for a caffeine-free ritual with a real taste experience.