Pure Ube Latte - PureThé

Description of Pure Ube Latte

Pure Tea is a French brand founded by two enthusiasts, Ben and Alex, who aim to offer healthier and more enjoyable alternatives to industrial drinks. The company focuses on clean products, full traceability, and careful sourcing to deliver more trustworthy wellness rituals from field to cup.

Pure Ube Latte comes as a 100% natural powder made from purple yam grown in the Philippines, also known as ube. The product contains no synthetic ingredients, preservatives, or artificial colourings, since its vibrant purple shade comes directly from the tuber's natural pigments. This superfood is especially appreciated for its antioxidant richness, particularly its anthocyanins, which help protect cells from oxidative stress.

This latte is a strong option for people looking for a comforting drink without caffeine or theine, which means it can be consumed at any time of day, including by children. Beyond its striking appearance, it offers a mild flavour with subtle hazelnut and vanilla notes. Pure Ube Latte is therefore positioned as a drink that supports easy digestion and delivers smooth, steady energy without the sharp spikes often associated with more stimulating beverages.

Composition of Pure Ube Latte

The Pure Ube Latte composition is intentionally simple, which supports maximum purity. The product contains a single main ingredient: 100% ube Powder. No sugar is added to the preparation, allowing users to benefit fully from the complex carbohydrates naturally present in the tuber.

From a nutritional perspective, a prepared 200 ml serving made with 3 g of powder provides only 11.61 kcal. It contains 2.52 g of carbohydrates, including 1.38 g of sugars naturally present in the ingredient, plus small amounts of protein and fibre. This light profile helps explain why the drink is popular both as a colourful indulgence and as a more balanced alternative to sweetened café beverages.

The product is generally used at 4 to 5 g per cup and is particularly well suited to a morning routine, although its caffeine-free profile allows more flexible use. In summary, Pure Tea presents this Ube Powder as a clean, visually distinctive, and versatile superfood for users seeking a gentler daily ritual.