PureTea

About Pure Tea

The French brand Pure Tea has established itself as an essential reference for healthy nutrition enthusiasts and exceptional plant-based beverages. By offering a collection of teas, natural infusions, and artisanal lattes, the company invites its customers to transform every break into a genuinely soothing moment. Its philosophy rests on a simple yet demanding idea: deliver flavourful and wholesome products without ever compromising the planet's ecological balance.

The company's range stands out through total transparency and a rigorous selection of organically farmed raw materials. Each recipe is crafted to elevate the natural aromas of the plants, with zero chemical additives or synthetic flavourings. Whether you are a traditional tea lover or an explorer of newer trends like ube, Pure Tea guarantees a pure and authentic tasting experience.

By focusing on ingredients with outstanding nutritional properties, the brand supports consumers' daily wellness rituals. Emphasis is placed on harvest quality and ecosystem stewardship, ensuring beverages rich in antioxidants and flavour. Choosing this brand's products means opting for responsible nutrition that never compromises between pleasure and health.

Origins and vision

The story of Pure Tea begins with Ben and Alex, two long-time friends passionate about simple pleasures and authentic products. Tired of industrial teas often lacking in flavour and nutritional value, they decided to create their own blends. Their adventure led them to meet committed growers around the world to source leaves and roots of exceptional quality.

The founders' mission is to offer teas that are good for the consumer, the land, and the farmers. The company favours ethical partnerships built on respect for working conditions and fair remuneration. This approach ensures complete traceability, making it possible to track every sachet from the tea garden to the final cup. The brand thus embodies a model of conscious, sustainable consumption.

Based in France, the company blends and packages its products on national soil to guarantee maximum freshness. Manufacturing processes comply with the strict standards of farming, excluding pesticides and GMOs. This holistic vision of tea-making allows the brand to differentiate itself through its closeness to the terroir and its unwavering ecological integrity.

Ranges and specialities

The brand's catalogue spans several distinct worlds, ranging from intense black teas to soothing caffeine-free infusions. You will find a selection of delicate green teas, aromatic black teas, and naturally indulgent rooibos blends. Each range is formulated to suit different needs throughout the day, whether it's a morning energy boost or a calming evening ritual.

The standout speciality of Pure Tea, however, lies in its superfood powders, particularly Japanese Matcha and Filipino Ube. These products are available in pure versions or paired with natural flavours such as vanilla or pistachio. These ultra-fine powders let you prepare creamy, colourful, nutrient-rich lattes, offering a modern, healthy alternative to traditional caffeinated drinks.

The selection process ensures products with no added sugars, preserving the raw nutritional profile of the plants. Whether used as a beverage or a culinary ingredient, the brand's specialities stand out for their density of active compounds. Pure Tea successfully combines the technical sophistication of superfoods with the poetry of traditional tea, creating a unique offering in the French nutrition market.

Pure Tea Products

Exceptional powders

Pure Matcha Ceremonial: powdered green tea

This premium-grade Japanese green tea comes from prestigious regions of the Japanese archipelago, such as Uji or Kagoshima. Tencha leaves are shaded before harvest to boost chlorophyll and L-theanine. The result is an emerald-green powder with a smooth umami flavour, ideal for promoting calm, sustained concentration without any jittery spikes.

Pure Ube Latte: purple yam powder

A true treasure of the Philippines, this ube Powder lets you create beverages with an intense, completely natural violet hue. Its gentle flavour recalls vanilla and hazelnut, delivering a creamy, comforting experience. Rich in anthocyanins and naturally caffeine-free, it's the perfect choice for a wholesome indulgent break the whole family can enjoy at any time.

Blue Matcha: butterfly pea flower

Unlike classic matcha, this product is made from butterfly pea flowers grown in Thailand. Its spectacular blue colour makes it a favoured ingredient for creative and visually stunning culinary preparations. Prized for its relaxing properties, it adds a touch of natural magic to your lattes while providing a precious source of antioxidants for the body.

teas and infusions

Vanilla Strawberry Rooibos: a gourmet infusion

This caffeine-free blend combines the gentleness of South African rooibos with strawberry pieces and vanilla notes. It's a naturally sweet drink, ideal for satisfying sweet cravings without the calories. Enjoyed hot or iced, this rooibos offers a pleasurable hydration experience particularly suited to children or relaxing evenings.

Quality and certifications

Pure Tea places safety and quality at the top of its priorities by certifying its entire range as " Agriculture." This means every ingredient is grown without synthetic pesticides, chemical fertilisers, or GMOs. Rigorous checks are carried out on every batch to guarantee the purity of the powders and the authenticity of the natural flavours used in the blends.

Raw materials are carefully sourced from the most renowned terroirs: Japan for matcha and the Philippines for ube. This exacting standard ensures products rich in active compounds, such as green tea catechins or purple yam fibre. The brand takes pride in its French identity, carrying out the final blending of its recipes in workshops that comply with European traceability standards.

Nutrient protection is ensured by technical packaging made from recyclable metallised film that forms a barrier against light and moisture. This attention to detail keeps leaves and powders fresh for 12 to 18 months after opening. By choosing sustainable packaging and clean-label ingredients, the company guarantees healthy consumption that respects natural biological cycles.

How to take Pure Tea supplements?

Preparing Pure Tea beverages is designed to be a simple pleasure accessible to everyone. For matcha, it's recommended to sift 1 to 2 grams of powder into a bowl before adding water at 70–80°C. Using a traditional bamboo whisk helps create a creamy froth that reveals the full complexity of the plant-based flavours and the smooth umami.

For ube lattes or infusions, the method is equally intuitive and takes only a few minutes. The powders blend perfectly with plant milks such as oat or almond for a creamy, indulgent result. These products can also be incorporated into healthy baking recipes, smoothies, or porridges for a naturally colourful nutritional boost.

Thanks to their additive-free composition, these products are very well tolerated digestively and can be consumed daily. The brand recommends storing sachets in a cool, dry place to preserve the intensity of the natural pigments. Integrating these beverages into your morning routine or afternoon breaks provides steady energy without the downsides of conventional stimulants.

In summary

Pure Tea reinvents the art of infusion with products of exceptional purity, ethically sourced. Whether you're drawn to traditional matcha or innovative ube, every sachet guarantees a healthy and flavourful experience. Discover their full range today and bring a touch of natural wellness to your daily life.