Clearly Review: Is This Natural Coffee Alternative Worth Trying?

My Experience with Clearly

I tested Clearly Not Coffee for several weeks, primarily in the morning as a replacement for my regular coffee. The first thing that stands out is the texture. Unlike other coffee alternatives I've tried, this one dissolves easily in hot water, though a quick whisk significantly improves the consistency.​

The taste is a genuine success. You get that deep, slightly earthy cocoa richness, with notes of cinnamon that add roundness. The original version is subtly sweetened thanks to Reb M, a natural stevia sweetener with no bitter aftertaste. I also tested the unsweetened version, which offers more freedom to customize with plant-based milk or honey.​

In terms of effects, I quickly noticed a significant difference compared to regular coffee. The energy arrives gradually, without that harsh spike followed by a crash. I feel focused for several hours with an enjoyable mental clarity. The adaptogenic mushrooms, notably Lion's Mane and Rhodiola, truly seem to act as regulators. Several customer reviews on Trustpilot confirm this feeling of sustained energy throughout the day.​

Convenience is decent. One tablespoon is enough for a cup, yielding about 30 servings per bag. The transparent packaging aligns with the brand's philosophy, even if some might prefer a more discreet format. The bag is fully recyclable, which is a real ecological plus.​

I also appreciated the responsiveness of customer service. A user who encountered an issue with customs fees received a personalized response from the founder within 24 hours, along with a refund and a goodwill gesture. This level of attention is rare and demonstrates a genuine commitment to customers.​

Overview of Clearly and Its Origins

Clearly is a Dutch health brand founded on a simple yet ambitious principle: making health clear and accessible to everyone. The company was born out of personal frustration with the dietary supplement industry, which is too often opaque about dosages, origins, and actual ingredient quality.​

Based in Amsterdam Zuid, in the Buitenveldert neighborhood, Clearly takes a radically different approach. Rather than following standard market formulas, the team develops every product from scratch, seeking out the best global suppliers for each ingredient. This "number one" philosophy guides all their decisions, from raw material selection to final manufacturing.​

The brand is officially ORGANIC certified by SKAL, the Dutch authority that oversees all certified organic products in the Netherlands. This certification guarantees compliance with strict European standards for sourcing, transparency, and production. Clearly doesn't view the organic label as a mere marketing argument, but as a promise of top-tier quality.​

Clearly's commitment is also reflected in their production model. Final manufacturing always takes place in the Netherlands under direct control, ensuring maximum safety and traceability. Ingredients are sourced directly from their origin, without intermediaries, from specialists who adhere to the strictest European standards. For each component, Clearly identifies the global producer who best masters that raw material and works exclusively with them.​

This obsession with quality and clarity extends even to the product design. The transparent bags allow you to see exactly what you are buying—a deliberately anti-marketing approach that contrasts with typical flashy packaging. Clearly wants the inside to matter more than the outside, allowing every customer to visually verify the quality of the powders they consume.​

Clearly Not Coffee vs. Regular Coffee

Product Line Overview

Clearly offers a complete range of premium dietary supplements, all developed with the same philosophy of total transparency and top-tier quality. Beyond the famous Not Coffee, the brand covers several essential categories for daily health.​

The range includes products for hydration like Electrolytes, proteins with grass-fed New Zealand Whey, marine and bovine collagens, as well as targeted supplements like Magnesium Mix, plant-based Omega-3, Ashwagandha, and a Mushroom Mix combining five adaptogenic mushrooms in 4:1 extracts. Each product benefits from the same high standards in terms of sourcing and traceability.​

Clearly Not Coffee

Clearly Not Coffee is the brand's flagship product, an innovative coffee alternative combining cocoa, adaptogenic mushrooms, and functional plants. Available in four versions (Original, Unsweetened, Coffee, and Decaf Coffee), this blend promises stable energy without the side effects of traditional coffee.​

Ingredients of Clearly Not Coffee

The Clearly Not Coffee Original formula is based on 4000 mg of cocoa per serving, chosen for its natural richness in fats and lack of bitterness. Added to this are 1000 mg of 5:1 maca extract (combining 70% yellow maca, 20% red, and 10% black), 500 mg of wood-grown Lion's Mane with at least 25% beta-glucans, and 500 mg of Cordyceps mycelium containing 8% mannitol and 0.25% adenosine.​

The composition also includes 500 mg of wild Chaga harvested from birch trees with a minimum of 8% beta-glucans and betulin, 500 mg of wood-grown Reishi with 45% beta-glucans, 500 mg of wood-grown Maitake with 18% D-fraction beta-glucans, 300 mg of Grade C Ceylon cinnamon, 100 mg of Rhodiola rosea extract standardized to 3% rosavins and 1% salidroside, 300 mg of Himalayan pink salt, and 20 mg of Reb M as a natural sweetener in the original version.​

All ingredients are of natural origin, without artificial additives, and the product is 100% vegan and certified organic. The mushrooms are grown on wood, as in nature, preserving more active compounds than grain-based cultivation.​

Origin of Clearly Not Coffee Raw Materials

The cocoa comes from Theobroma cacao beans grown in equatorial tropical regions, selected for their richness in natural fats. Maca is grown at over 3500 meters above sea level in the Peruvian Andes, under extreme conditions that concentrate its adaptogenic properties. Lion's Mane, Reishi, and Maitake are grown on wood substrates under controlled conditions in Asia.​

Chaga is wild-harvested from birch trees in the cold regions of Siberia, Canada, or Scandinavia, allowing it to naturally concentrate betulin. Cordyceps is grown on a plant-based substrate under controlled conditions. Ceylon cinnamon comes from the bark of Cinnamomum verum, grown primarily in Sri Lanka, and Rhodiola rosea grows naturally on the rocky slopes of cold mountainous regions in Europe and Asia.​

Final manufacturing and blending take place in the Netherlands in certified facilities, with systematic laboratory testing to verify purity, the absence of heavy metals, and microbiological compliance. Clearly works directly with the best global specialists for each ingredient, without intermediaries.​

Price of Clearly Not Coffee

Clearly Not Coffee is offered at €30.00 for a bag of 30 servings (171 to 253 g depending on the variant). A "Routine" subscription system allows you to benefit from a 10% discount, bringing the price down to €25.50 per bag with automatic delivery at your chosen frequency. The subscription can be modified, paused, or canceled at any time from your customer account.​

Clearly Electrolytes

Clearly Electrolytes represent the brand's answer to optimal hydration needs, particularly for active individuals, athletes, or those following keto and paleo diets. This sugar-free electrolyte powder provides essential minerals in balanced proportions.​

Ingredients of Clearly Electrolytes

Each 5.68 g serving of Clearly Electrolytes contains 2500 mg of pure and natural Himalayan pink salt, rich in trace minerals, providing 1000 mg of net sodium. The blend also includes 1850 mg of potassium citrate providing 667 mg of potassium, and 500 mg of high-quality magnesium malate providing 100 mg of magnesium.​

The formula is rounded out with 400 mg of natural flavors extracted from fruits and other natural sources, 100 mg of citric acid to stabilize flavors and colors, and 35 mg of Reb M, a natural sweetener derived from the stevia plant that provides a pure sweet taste without a bitter aftertaste or impact on blood sugar. The product has no added sugar, zero significant calories, and is compatible with ketogenic and low-carb diets.​

The Electrolytes are available in three flavors: lemon, raspberry, and natural (raw), allowing everyone to find their preferred taste or create their own blends.​

Origin of Clearly Electrolytes Raw Materials

The Himalayan pink salt comes from ancient salt deposits in the Himalayan region, extracted artisanally with minimal processing to preserve its natural minerals like the trace magnesium and potassium that give it its distinctive color. Potassium citrate and magnesium malate are highly bioavailable chelated forms, produced to European pharmaceutical standards.​

The natural flavors are extracted from authentic fruits and other plant sources, with no synthetic flavors. Reb M is obtained through bioconversion from components of the stevia leaf, a process that uses microbial fermentation to produce this rare glycoside efficiently and sustainably.​

Like all Clearly products, the final formulation and packaging are carried out in the Netherlands under strict quality control, with systematic testing to guarantee product purity and safety.​

Price of Clearly Electrolytes

Clearly Electrolytes are marketed at €30.00 for a 340-gram format containing 60 servings. This price positions the product in the premium electrolyte segment, justified by the quality of the ingredients and the complete absence of sugars or controversial additives. Each serving comes out to about €0.50, to be diluted in 500 ml of water.​

Benefits, Profiles, and Uses of Clearly

Clearly products appeal to a broad audience looking for natural and transparent alternatives to traditional supplements. Clearly Not Coffee is particularly suitable for people sensitive to caffeine, those looking to reduce their coffee consumption without sacrificing their morning ritual, or individuals interested in the benefits of adaptogenic mushrooms for focus and stress management.​

According to information from the brand, maca may support natural energy levels, Reishi may support natural defenses, and Rhodiola may help the body cope with stress. Lion's Mane is traditionally associated with cognitive support and mental clarity due to its action on nerve growth factor. Cordyceps is renowned for promoting natural energy production and endurance.​

Typical uses include consuming it in the morning as a coffee replacement, taking it in the mid-afternoon to maintain focus without disrupting sleep, or during periods of intense stress to benefit from the adaptogenic properties. Some users also appreciate the Deep Sleep version to promote relaxation in the evening.​

The Electrolytes target athletes, people following carb-restricted diets, those living in hot climates, or simply anyone looking to optimize their daily hydration. The recommended usage is one serving (5.68 g) in 500 ml of water, taken in the morning upon waking, during exercise, or throughout the day to maintain optimal electrolyte balance.​

The brand specifies that its products are designed for long-term daily use, with a recommended limit of a maximum of three servings per day for Not Coffee. The formulas are designed to be combined with each other, allowing you to create a personalized health routine.​

Ingredients and Technical Analysis of Clearly

Clearly's technical approach stands out for its absolute transparency and meticulous sourcing choices. Unlike many brands that use proprietary blends with secret dosages, Clearly clearly displays each ingredient and its exact standardization.​

For Not Coffee, the use of mushrooms grown on wood rather than cereal grains is a major technical choice. This more expensive and time-consuming cultivation method preserves more active compounds, particularly beta-glucans and other specific polysaccharides. The extracts display precise standardizations: Lion's Mane at a minimum of 25% beta-glucans, Reishi at 45%, Maitake at 18% in D-fraction form, and Chaga at 8%.​

The 5:1 maca extract means that five kilos of fresh roots are needed to produce one kilo of extract, thus concentrating the active ingredients. The ratio of 70% yellow maca, 20% red, and 10% black respects the natural proportion of these varieties and offers a full spectrum of benefits. Rhodiola is standardized to 3% rosavins and 1% salidroside, the two recognized quality markers for this adaptogen.​

The choice of non-bitter cocoa is also technical. Clearly selected a specific variety naturally richer in fats and less bitter, thereby avoiding the massive addition of sugars to mask the bitterness as many competitors do. Grade C Ceylon cinnamon offers a warm aromatic profile while naturally containing less coumarin than cassia cinnamon, an important point for long-term safety.​

For the Electrolytes, the sodium-potassium-magnesium ratio is designed to reflect losses during exercise and sweating. The choice of magnesium malate rather than cheaper forms (like oxide) ensures better intestinal absorption. Potassium citrate is also a well-tolerated and effective form.​

The SKAL organic certification guarantees that the ingredients meet strict European standards for farming, without synthetic pesticides or GMOs. Systematic laboratory testing verifies the absence of heavy metals, microbiological contaminants, and compliance with European food safety standards.​